TARGET CONSUMER
. YA 14 and up
. YA-Adult crossover
. Readers of Fantasy, e.g. Phillip Pullman, J.K. Rowling, V.E. Schwab, N.K. Jemisin
. Female readers (strong female protagonist)

KEY SELLING POINTS
. Second book in a four-book series
. 32, 000 first printrun for English edition of Book 1
. Over a quarter of a million copies sold for Book 1 (French edition). Book 3 of the series debuted at #1 on the French bestseller list (children's fiction) and spent 13 weeks on the bestseller list
. In "Harry Potter" style, spawning loads of fan art, cosplay, and fan fiction, not to mention an adoring and growing base of Super Fans
. Dabos's world-building combines a variety of influences (Harry Potter, "His Dark Materials, " Jane Eyre, Miyazaki films, etc.), periods, and landscapes in a way that feels cohesive and refreshing
. Educational potential for teenagers because of the book's language/translation, themes, targeting educators, building school initiatives. Discussion questions in development.
. SPC MKTS: Subscription boxes
. Cross-genre appeal