Science communication is becoming increasingly important. Research institutions, scientists and science communicators want to engage with society, share their knowledge and build trust. At the same time, it is about competition for research funds and top personnel. So how do you get it right - and what do you need to consider when developing your communication strategy? This handy and entertaining book provides the basics of goal-oriented science communication. It is aimed at career-building scientists and anyone who wants to take their first steps in the field of science communication. Experienced international authors in the field share their essential thoughts on important aspects of contemporary science communication.