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This manual will help the students to understand meat and byproduct processing and meat inspection courses. An utmost try has been made to full fill the modern requirements of the slaughter houses. Safe food for human's demands more skilled meat inspector who could monitor food safety in field and laboratory as well. This book will also be helpful to the field Veterinarians, Under Graduate students and meat industry. This manual covers topics ...

Celebrity endorsement is considered an effective promotional tool worldwide, yet in Pakistan efforts to study its effect on promotion and building brand is scarce. Celebrity Endorsement is an effective advertising strategy to endorse the brands. The purpose of this study is to find whether celebrity endorsement is an effective promotional tool to build brand equity, brand credibility and brand personality in case of Beverages Industry of Pakis...

This Monograph aims to assess significant differences in university motivation of students in Peshawar, Pakistan, from the Institute Of Management Sciences (IMSciences) and the City University of Science and Information Technology (CUSIT). Overall university motivation and then the prospects of gender, employment, class shift morning or evening and degree level for either morning or evening are tested for their differences. Distinctive factors...

Cotton is an important fiber crop of Pakistan and is also the second most important oilseed crop in the world. The cotton plant possesses a narrow range of ecological adaptability and is very much influenced by the climatic conditions. Among many factors causing low yield, sowing time and plant spacing are more important. Therefore, the present study was designed to investigate the effect of different sowing times and plant distances on the gr...

Every one lives within cultural context. Every human society has its recognizable cultural style, which shapes the behavior of its members. Sindh is pretty rich in terms of historical and ancient societies including remains of old cities like Moen Jo Daro in Larkana, graveyard in Makli, forts of Hyderabad, Umer Kot and Rani Kot in District Jamshoro. Today the entire area of Sindh is dotted with prehistoric and proto-historic settlements. Altho...

Quantum entanglement is perhaps the most weird phenomenon in our physical world. The realization of this effect in experiments have drastically influenced our thoughts about universe. Nevertheless entanglement promises to provide us with new modes of computation and secure communication. Quantum cryptography, quantum teleportation, quantum dense coding, etc, depend on utilization of entanglement. However, it was noted that in certain cases ent...