Handbook of Research on Innovation and Development of E-C...
Almunawar, Mohammad Nabil / Anshari Ali, Muhammad / Ariff Lim, Syamimi
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.The Handbook of Research on...
