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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can ...

Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anch...

A humourous and probing look at the nature of God, by the author of the hugely successful "Whatever You Think, Think The Opposite". Using a series of poignant, contemporary vingnettes to interrogate the questions that have persisted since our earliest days.

Isinize, hayatiniza ve dünyaya bakisinizi degistirme iddiasiyla yazilmis bir kitap. Kitapta yazar Paul Arden, alisilagelen sikici tavsiyeler yerine kullandigi esprili sözler ve cüretkar ifadelerle mantiga dayali davranislariniza hic akliniza gelmeyen aksi acilardan da bakmanizi sagliyor.Aklini Kullan Aksini Düsün, size gercekte kim olmak istediginizi ve hedeflerinizi hatirlatarak cesaret asilayacak, yapacaginiz islerden daha önce hayal edemedi...

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È un piccolo vademecum utilissimo per chi voglia sfruttare al meglio le proprie capacità, una bibbia tascabile in grado di far immaginare l'inimmaginabile e rendere possibile l'impossibile a tutte quelle persone di talento troppo timide per "lanciarsi". Paul Arden, forte dell'esperienza accumulata negli anni trascorsi alla guida di una delle aziende più affermate del settore, affronta gli argomenti più disparati, a partire dagli effetti positi...

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