Marketing: An Introduction + MyLab Marketing with Pearson...
Armstrong, Gary / Opresnik, Marc / Kotler, Philip
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.This package includes MyLab. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value -- creating it and capturing it...
