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The Use of Corporate Social Responsibility as a Public Re...

Bauer, Kathrin
The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example
Inhaltsangabe:Abstract: Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries, leading to new business opportunities but also to terrifying social dangers and rising ecological catastrophes worldwide. Multinationals are increasingly expected by their stakeholders to find strategies and ways to respond to these international challenges, to play a more active...

CHF 96.00

Corporate Social Responsibility (CSR) as a PublicRelation...

Bauer, Kathrin
Corporate Social Responsibility (CSR) as a PublicRelations Strategy
Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries, leading to new business opportunities but also to terrifying social risks and rising ecological catastrophes worldwide. Multinationals are increasingly expected by their stakeholders to find strategies and ways to respond to these global challenges, to play a more active role in addressing social issues,...

CHF 66.00