CHALLENGES AND OPPORTUNITIES IN DIGITAL MARKETING OF FMCG
Bhojaraja
Marketing can be defined as the process of identifying, anticipating and knowing customer needs and organizing all the resources of the company to satisfy them. Satisfying the consumer¿s desires is primary condition of marketing and essential for existence of any organization. To achieve marketing goals, knowledge of customer behaviour is must. Consumer treated as a ¿king¿ in the market. He can make or break the company. And when this data is ...