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Your business lives and dies by your customer conversations.Shouldn't you have those down to a science?If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology.But NeuroSelling® is more than just theory-it's a step-by-step, p...

Your business lives and dies by your customer conversations.Shouldn't you have those down to a science?If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology.But NeuroSelling® is more than just theory-it's a step-by-step, p...

As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Bloomfield says it's really no mystery: People buy from people they trust. They trust people they like and they like people they connect to.Storytelling is the best way for salespeople-and all of us-to immediately connect to a customer's ...

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