Alien Thinking
Bouquet, Cyril![Alien Thinking](https://support.digitalhusky.com/media/annotations/sorted/457/45753491/CHSBZCOP0345753491.jpg)
How do people come up with truly original ideas? The answer is to think outside the box—way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens, ” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distin...