A key asset in luxury. What matters for brand value creat...
Bravo Gonzalez, Ramon Academic Paper from the year 2021 in the subject Business economics - Supply, Production, Logistics, University of Glasgow, language: English, abstract: This paper seeks to contribute to the existing literature on brand value by identifying the factors that create and preserve brand value in luxury, from both, a consumer and company perspective.
It seeks to advance luxury research by identifying the determinants of BV that are overemphasized...