Trademark Law: Protection, Enforcement and Licensing
Brookman, Adam L.
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: selecting and adopting trademarks, perfecting, exploiting, and maintaining trademark rights, asserting and defending against trademark claims, and business issues in trademark ownership. You'll find clear, concise explanations and illustrative case example...
