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The Sixth Edition of Barry Brummett's Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a ...

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Techniques of Close Reading, Second Edition, is a brief text that helps students see what tests - be they written, oral, visual, or mediated - may be saying. Renowned scholar Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching students how to see deeper levels of meaning and how to share those insights with others.

Barry Brummett is a resident of Austin, TX and teaches at the University of Texas at Austin. This is his first book of poetry. His poems are grouped into general themes of nature, life, and death. The title is taken from a book chapter by the poet, novelist, and theorist Kenneth Burke. Literature, including poems, are "equipment for living, " we turn to literature of all sorts to get us through life. Elsewhere Burke says that poems help "get t...

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An accessible introduction to contemporary rhetorical theory and its applications in everyday life."Eastern Oregon UniversityRhetoric in Popular Culture, Fifth Edition, Fifth Edition includes new critical essays and case studies that demonstrate for you how the critical methods discussed can be used to study the hidden rhetoric of popular culture.

Undergraduate students of popular culture, media studies, media literacy, content analysis, and rhetoric studies.

The Politics of Style and the Style of Politics understands style as the intersection of communication, culture, commodification, and aesthetics. Chapters study a wide range of ways that style intersects with politics in popular culture.

Brummett explores the ways people use three key terms-reality, representation, and simulation-as rhetorical devices with political and social effect. Human perception, language, and aesthetics experiences are the bases for the fluidity among these terms. Each term's rhetoric is illustrated in an analysis of texts in popular culture: William Gibson's novels, the usenet group rec.motorcycles, and the film Groundhog Day. Brummett explores the wa...

Millions of people around the world are engaged in sports and games. This volume studies the ways in which engagement is performed in popular culture. We do not just watch football - we perform by being a fan. NBA players do not simply run up and down the court. Instead, on and off the court they perform certain roles, many informed by hip hop culture. Such performances are rhetorical: they manage attitudes, behaviors, and predispositions, inf...

Millions of people around the world are engaged in sports and games. This volume studies the ways in which engagement is performed in popular culture. We do not just watch football - we perform by being a fan. NBA players do not simply run up and down the court. Instead, on and off the court they perform certain roles, many informed by hip hop culture. Such performances are rhetorical: they manage attitudes, behaviors, and predispositions, inf...

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Explores how the aesthetic and cultural movement "Steampunk" persuades audiences and wins new acolytes. Chapters in Clockwork Rhetoric explore topics ranging from jewelry to Japanese anime to contemporary imperialism to fashion. Throughout, the book demonstrates how language influences consumers of steampunk to hold certain social and political attitudes and commitments.

The main argument of this book is that most rhetorical theory defines rhetoric as its manifestations - speeches, essays, poems and so forth. It proposes that rhetoric be regarded as the social function that manages meaning - a function with many complex manifestations. The author develops a theoretical scheme to explain this concept and details principles for critical and pedagogical application of his theory. In the second part of the book, t...

This book examines the relationship between rhetoric and public culture. Barry Brummett explores homologies between very different orders of experience and texts, such as battlefield experiences that are homologous to those at a dining room table. What these common patterns mean, why they are interesting, and why homology is rhetorical are the subjects of this study. "Rhetorical Homologies " is an exceptionally well-crafted and -written work. ...

Brummett's exciting volume challenges us to acknowledge the necessarily subversive elements implicated in the study of popular culture.... His book is much more than a study of the persuasive elements of nontraditional rhetorical forms, and more than a study of the rhetorical aspects of film, television or the mass media. Brummett's argument represents the theoretical and critical framework for a new perspective on what it means to "be rhetori...

Brummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He develops a theory of machine aesthetics, showing nine dimensions of the aesthetic experience of machines and machine-like objects or activities. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth, Electrotech, high technology machine aesthetics...

Certain questions naturally arise about those who literally expect the end of the world in our time: Why do they think this? Why do some people believe them? How do their exhortations work to persuade an audience and to mobilize that audience to actions and commitments? These are the motivating questions of this unique volume, which describes apocalyptic as a rhetorical genre of discourse. Brummett first recasts insights drawn from past schola...

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This book examines the relationship between rhetoric and public culture. Barry Brummett explores homologies between very different orders of experience and texts, such as battlefield experiences that are homologous to those at a dining room table. What these common patterns mean, why they are interesting, and why homology is rhetorical are the subjects of this study. "Rhetorical Homologies " is an exceptionally well-crafted and -written work. ...