The Honest Persuaders (paperback)
Bunyard, John
What do businesses do now that marketing, depended on for decades to promote growth, has been exposed as a weak force? Finding their theoretical credentials under scrutiny, marketing 'experts' are racing to publicise their new wares. But these are the dying groans of dinosaurs. For business, there is better news: the warm-blooded creatures fit to survive already exist. In 'The Honest Persuaders', John Bunyard draws on 30 years at the heart of ...