In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, a oeFired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.a In Billion Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies over and over. There ...
CHF 138.00
