Internet of Behaviors Implementation in Organizational Co...
Carvalho, Luísa Cagica / Reis, Leonilde / Silveira, Clara Internet of behaviors (IoB), also known as the internet of behavior, emerged as a natural consequence of the internet of things (IoT) and artificial intelligence (AI). IoB is an area of investigation that compiles three fields of study: IoT, data analysis, and behavioral science. IoB seeks to explain the data obtained from a behavioral point of view, analyzing human interaction with technology and referring to the process by which user-control...