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A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener recruit 2, 000, 000 volunteers at the start of World War I?Why did Twitter take hold while Google+ has failed?What surprising lessons can we learn from Covid 19?From the spread o...

A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect change--for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.tein.

This is a book about how change happens - how ideas spread successfully, and why sometimes they fail.We are living in a world of strong opinions that feels more divided every day. Why is that? Much of what we know about how ideas spread comes from bestselling books like Blink and Nudge who paint a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral, " and good behavior is "nudged" forward. The problem is th...

How do you change someone's mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world's leading expert, Professor Damon Centola

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social net...