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The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. One such group is that of market researchers, and this book provides a non-technical explanation of multivariate statistics in the context of their application in market research. The focus i...

How to Live Like Marcus Aurelius offers a way to lead a life that is worth living: a life that is pleasant, a life that is not a struggle. When we go through Marcus Aurelius' Meditations, we see how we can live in a better way, without the anger, fear, worry, jealousy, or anxiety that can litter our lives. But how do we translate this knowledge into action? That's where this book comes in. It is an action plan. For each day, we provide you wit...

Gift Edition in Full Color with 30 Beautiful PhotographsThis is a modern rendition of Epictetus' classic work, The Handbook, or Enchiridion. It answers the question, "How can we be good and live free and happy, no matter what's happening around us?" It is a concise summary of the teachings of Epictetus, as transcribed by his illustrious student, Flavius Arrian.Epictetus, the great Stoic philosopher, was born around 55 CE in Hierapolis (present...

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Almost all of us who have heard of Marcus Aurelius know that Marcus Aurelius was a Roman Emperor and wrote the Stoic classic, Meditations. But what about his other works? What about anecdotes about his life? What about the letters he wrote? What about the speeches he made? These materials are not widely available. So those who are curious to understand Marcus Aurelius the man (as opposed to Marcus Aurelius the philosopher-king) have to rely al...

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The Good Life Handbook is a rendering of Enchiridion in plain English. It is a concise summary of the teachings of Epictetus, as transcribed and later summarized by his student Flavius Arrian.The Handbook is a guide to the good life. It answers the question, "How can we be good and live free and happy, no matter what else is happening around us?"Ancient Stoics lived in a time of turmoil under difficult conditions. So, the solutions they found ...

Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marke...