The Study of Employer Branding, Internal Branding and Bra...
Chang, Hsiao-Ping
Based on the importance of employer branding, this study intends to reorganize and interpret literatures in employee branding process and by SEM, probe into causal relationship among employer branding, internal branding mechanism, and internal branding outcomes. Regarding the value of employer brand as the core competence, how to train employees who have the right service brand attitude and behavior delivering brand promise to customers throug...