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Multilingualism is becoming a social phenomenon governed by the needs of globalization and cultural openness. Owing to the ease of access to information facilitated by the internet, individuals' exposure to multiple languages is becoming increasingly frequent, thereby promoting a need to acquire successful methods in understanding language. Applied Psycholinguistics and Multilingual Cognition in Human Creativity is an essential reference sourc...

Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leadin...