Marketing Your Consulting and Professional Services
Connor, Dick / Davidson, Jeff While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape— information technology, virtual organizations, telecommuting— targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Con...