The Craft of Creativity
Cronin, Matthew A / Loewenstein, Jeffrey![The Craft of Creativity](https://support.digitalhusky.com/media/annotations/sorted/238/23858463/CHSBZCOP0323858463.jpg)
Matthew A. Cronin is Associate Professor of Management at George Mason University.Jeffrey Loewenstein is Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign.