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Brand Asset Management

Davis, Scott M
Brand Asset Management
The Process for Growing Your Company's Most Valuable Asset "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "Davis sets forth a...

Making the Healthcare Shift

Davis, Scott M. / Gourdji, Jeff
Making the Healthcare Shift
Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don't know where or how to begin. As the industry sits on the edge...

CHF 25.90

Making the Healthcare Shift

Davis, Scott M. / Gourdji, Jeff
Making the Healthcare Shift
Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don't know where or how to begin. As the industry sits on the edge...

CHF 38.50

Kingdom

Davis, Scott M.
Kingdom
What if Heaven and Earth weren't so far apart? What if your next-door neighbour was an angel? Kingdom presents the gospel narrative with a new twist. Discover Adam, Eve, Paul, and many other biblical characters as they interact with Jesus on his way to the cross.King Jehovah, the king of Heaven, rules the land with a loving heart and just judgment. One day, he decides to ask his people to venture over to the land known as Earth where the peopl...

CHF 32.50

Kingdom

Davis, Scott M.
Kingdom
What if Heaven and Earth weren't so far apart? What if your next-door neighbour was an angel? Kingdom presents the gospel narrative with a new twist. Discover Adam, Eve, Paul, and many other biblical characters as they interact with Jesus on his way to the cross.King Jehovah, the king of Heaven, rules the land with a loving heart and just judgment. One day, he decides to ask his people to venture over to the land known as Earth where the peopl...

CHF 46.50

Building the Brand Driven Business: Operationalize Your B...

Davis, Scott M. / Dunn, Michael / Aaker, David A.
Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that buil...

CHF 41.50

Children in the Legal System

Davis, Samuel M. / Scott, Elizabeth S. / Wadlington, Walter / Weithorn, Lois A.
Children in the Legal System
Now in its fifth edition, this has been thoroughly updated with the latest cases, statutory references, and scholarly commentary. It also includes coverage of recent Supreme Court decisions. This new edition has retained the basic overall organisational structure of the previous edition, with one exception. Chapters 5 to 7, which focus on the legal response to child maltreatment, have been reorganized.

CHF 429.00