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Modern Business Planning - "A Political cat amongst the pigeons" It would seem that every national organisation we would look at is in some form of disarray. But why do such abnormalities exist and where is change possible where value is a focus of analysis? There are other regulated industries such as the energy market which operates in wonderment of us all but why and here again can the system be changed? The government insists there are pro...

On what basis do companies prepare their business plans? How do they know that they are maximising their opportunities as well as limiting their risks with their existing or planned resource base? How can they plan revenue generation if the market mix does not have a foundation in relation to macro environmental factors? The intent of the book is to remove some of the complex specific marketing criteria alluded to by text book authors. One can...