The Evolution of New Markets
Geroski, P. A.![The Evolution of New Markets](https://support.digitalhusky.com/media/annotations/sorted/226/22668114/CHSBZCOP0322668114.jpg)
How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.