Influence With A Heart
Gioia, Ben
As a consultant and business coach, I've read many books on business, marketing, leadership, and influence... and it's very hard to find something that really impresses me like Ben Gioia's book did. "The author took the well-known key principles about influence and marketing that everyone else writes about, synthesized them, re-presented them from a new perspective, and created a completely new framework that's both very insightful and extreme...