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Leo Burnetti, David Ogilvyyi, Bill Bernbachi ve Mark Twaini alin. Beyinlerini birlestirin ve kafalarini kaziyin. Geriye ne kalir Seth Godin. Geleneksel pazarlamanin renklerinin gitgide soldugu su günlerde, Seth Godin yine karsimizda ve bir kez daha ezberimizi bozuyor. Köfte Üstü Krem Santi ile bugünün is dünyasinda olusan bas döndürücü degisimleri ve bunun sonucunda ortaya cikan Yeni Pazarlamayi anlatiyor. Seth Godin, bu kitapta sirketinizi, h...

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to...

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to...

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former C...

Un lavoro, un progetto, una relazione: tutto, all'inizio, costituisce un'esperienza eccitante. Poi subentrano i primi ostacoli e, infine, arriva la fase più difficile. Quella in cui non vi divertite più e dovete solo stringere i denti. A quel punto vi domandate se ne vale davvero la pena. Forse siete entrati nel "fossato": una crisi temporanea che potete superare con uno sforzo in più. Oppure si tratta di un vicolo cieco, una situazione che no...

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Dip nedirSeni asla geri aramayacaklarini bildigin besinci is görüsmesidir. Kimsenin olmadigi bir gece kulübünde bosluga dogru sarki söylemektir. Kayak yapmayi ögrenirken, yedinci kez yere düsmektir. Startin verilmesinin heyecani geride kalip, finis cizgisine ulasmanin uzak bir hayal oldugu uzun bir maraton kosmaktir. Büyük hedefinize ulasmak icin zorlu yollari asmaktir. Tabii dogru hedefin pesinden gidiyorsaniz.BaskaTamam, kariyerinize, gelece...

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Che cosa hanno imprese internazionali come Apple, Curad, Google, Ikea, Logitech, Starbucks che voi non avete? Perché queste aziende continuano a stupire con il loro successo, mentre le grandi marche di una volta arrancano a fatica? Le P tradizionali come prezzo, promozione, pubblicità, posizionamento e altre che gli uomini di marketing usano non funzionano più. Oggi, all'elenco, c'è da aggiungere un'altra P: quella di Purple Cow, la Mucca Viol...

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We send our kids to school and obsess about their test scores, their behavior and their ability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what theyre going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined b...

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable...

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). Its our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born gro...

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular bl...

This powerful book is all about you - your choices, your future and your potential to make a huge difference in whatever field you choose.There used to be two teams in every workplace: management and labour. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen and create order out of chaos. Linchpins are the essential building blocks of great organisations - they are indis...

In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun, he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are t...