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Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

Bestselling author of "Purple Cow" and "The Dip" writes his first book about leadership, encouraging people to think about micromovements. Godin was named 'The Ultimate Entrepreneur for the Information Age' by "Business Week" magazine.

From the author of "Purple Cow" comes this book that helps identify when to quit and when to stick. Winners quit fast, often and without guilt until they commit to beating the right dip for the right reasons.

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The spirited call to action for entrepreneurs, relaunched and repackaged.

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World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance...

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A look at the 30 virtues of good business that have inspired success in thousands of leaders, by the man voted Boss of the Year, 1994. Persistent, honest, resourceful, creative -- these adjectives begin to define the qualities of a great business leader. Along with the 26 other virtues enumerated in Wisdom, Inc., they are the fundamentals behind a business strategy that works, but they often get lost beneath passing fads and the color of one's...

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's no rule book, and they are essential building blocks of great organizations.

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We send our kids to school and obsess about their test scores, their behavior and theirability to fit in.We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure.We invest in companies based on how they did last quarter, not on what they?re going to do tomorrow.So why are we surprised when it all falls apart?Our economy is not static, but we act as if it is. Your position in the world is defined by wh...

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project....

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How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothe...

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