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Takim Oyunu hepimizin okumasi gereken cok özel bir kitap. Her birimize, günümüzün yeni dünyasinda nasil liderlik yapacagimizi ögretiyor. -Eski ABD Senatörü Bill Bradley-Takim, birbirine, bir lidere ve bir fikre bagli, kücük veya büyük herhangi bir gruptur. Milyonlarca yildir insanlar, din, etnik, politik, hatta müzikal takimlara katilmislardir. Bu bizim dogamizdir. Bütün bu takimlara kim önderlik edecek Web inanilmaz seyler yapabilir, ancak li...

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A one-two punch! Half kick in the ass, half cheerleading encouragement."-Steven Pressfield, author of The War of ArtIf you are happy being just a dreamer, perhaps you don't need this book.If you're enjoying the status quo, don't even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box become a cult classic?Because it's a book that dares...

Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.

Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?", "The Persistence of Really Bad Ideas", "The Seduction of 'Good Enough'", and, "Judging a Book by its Cover Do Less".

The cult classic on celebrating (and marketing to) the individual, repackaged and relaunched.

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The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.

The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first...

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200, 000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from ...

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might ...

For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.

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Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new. Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional...

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his at...