Stakeholder Centered Coaching
Goldsmith, Marshall / Silvester, Sal
Executives buy results, not coaching. The problem is that most leadership and executive coaches do not measure the impact of their coaching engagements. They can't prove that their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that simply measure reaction and not change.It doesn't have to be that way. We can and we must do better. It's time to prove our coaching and training imp...
