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The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and h...

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Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication--computers, digital media, interactive corporate television, faxes, e-mail, the Internet--fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corpora...

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

The second edition of Atlas of Image-Guided Spinal Procedures features a highly visual atlas format to illustrate exactly how to perform each technique. This medical reference walks you through each procedure, step-by-step, to safely and efficiently relieve patients' pain. This book presents an algorithmic, image-guided approach for each technique, trajectory view (demonstrates fluoroscopic "setup"), multiplanar confirmation views (AP, lateral...

People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help you learn about building a successful global relationship for your company, working together in peace while educating yourself and co-workers. Inside, the author teaches you about the essential responsibility to a global environment-knowledge of the...

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication--computers, digital media, interactive corporate television, faxes, e-mail, the Internet--fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corpora...

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

Learning to think innovatively requires practice. This workbook, which serves as a companion to Roberta Ness's Innovation Generation: How to Produce Creative and Useful Scientific Ideas, provides over 150 exercises and activities to hone creative problem-solving skills.