LIKE
Groehler, Kelly / Ladd, Dave / Swanholm, Greg
The premise of LIKE is simple: follow the rules, and take the right steps to use social media in any campaign. With 90 percent of registered U.S. voters today actively using social media, the millions of likes and dislikes they share every 60 seconds can make or break a candidate's race. The rules of LIKE plainly explain how social media has permanently shifted conversations with constituents. Well suited for the individual with little to no s...