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OverviewA frank and honest discussion of the 8 reasons most musicians fail to build a long-term, music career and the proven "real world" skills and principles of business that are rarely taught to people in "the arts." It is full of usable tips and tools about finance, marketing, sales, communication, strategy, goals and people that can be applied directly to their music career. When they finish the book, readers will have a written plan base...

OverviewA frank and honest discussion of the 8 reasons most creative artists fail to build a long-term, career in the arts and the proven "real world" skills and principles of business that are rarely taught to people in "the arts." It is full of usable tips and tools about finance, marketing, sales, communication, strategy, goals and people that can be applied directly to their music career. When they finish the book, readers will have a writ...

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