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Marketing in University-Industry Technological Collaboration

Grzegorczyk, Malgorzata A.
Marketing in University-Industry Technological Collaboration
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercia...

CHF 83.00

An Outline of Mathematical Logic

Grzegorczyk, A.
An Outline of Mathematical Logic
Recent years have seen the appearance of many English-Ianguage hand­ books of logie and numerous monographs on topieal discoveries in the foundations of mathematies. These publications on the foundations of mathematies as a whole are rather difficult for the beginners or refer the reader to other handbooks and various pieeemeal eontribu­ tions and also sometimes to largely conceived "mathematical fol­ klore" of unpublished results. As distinct...

CHF 69.00