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Social influence has been defined as the ability to change individual behavior (intentionally or unintentionally). This behavioral change can be the result of how individuals perceive their relationship with other individuals, groups and key influencers. As with all forms of persuasion, including traditional advertising, marketing, and political campaigning, individual behavior has always been influenced. Unfortunately, the growing weaponizati...

Business transformation is a process of determining where to adapt in meeting the evolving needs of consumers and the market in order to produce advantageous results. It includes, among many other things, the creation of strategies that are aimed at improving business performance, developing new services/products, and modifying business practices to increase customer satisfaction.COVID-19 has created mass disruption in the way we do business. ...

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