Value Realization in the Phygital Reality Market
Huang, Lin / Gao, Biao / Gao, Mengjia
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term ¿phygital reality market¿ is used, implying that the physical, digital, and virtual realms are fused i...