Social Media as a marketing tool. How can Hamburg Tourism...
Ihmels, Eike
Bachelor Thesis from the year 2013 in the subject Communications - Media Economics, Media Management, grade: 1, 0, Stenden University, language: English, abstract: Social media is increasingly gaining importance when it comes to destination marketing. The study analyzes how Hamburg Tourismus can use social media effectively in order to establish Hamburg as an attractive travel destination and as one of the Top 10 European city destinations by ...