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What if the customer determined the price they pay based upon the value they receive? How might that change things? Pay What It's Worth pricing is a system allowing for a different way of valuing the products, services, and experiences we have and exchange with others. Each of us has the power and ability to create our own economy, and approach to valuing products and services. In Pay What It's Worth: You Don't Need to Set a Price on Value, yo...

Tara Joyce provides an elegant framework for understanding how not setting prices can be a viable strategy for your small business. Consciously explore your relationship to money, to other people, and to exchanging value. Imagine, the growth made possible when you don't set a limit to your business' value.