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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense..".then it's time for a reality check.

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

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Fully revised and updated, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds.

A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.

Venture capitalist and entrepreneur Guy Kawasaki, the author of the bestselling The Art of the Start, has compiled his best wit, wisdom, and contrarian opinions to show listeners how to ignore fads and foolishness while sticking to commonsense practices.

Venture capitalist and entrepreneur Guy Kawasaki, the author of the bestselling The Art of the Start, has compiled his best wit, wisdom, and contrarian opinions to show listeners how to ignore fads and foolishness while sticking to commonsense practices.

A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.