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Publicidad con razones

Kennedy, John E.
Publicidad con razones
13.827 palabras que pueden cambiar tu negocio. Se trata de un pequeño libro de publicidad con enseñanzas que han perdurado en el tiempo. En el mundo de la publicidad, existe un nombre que brilla con destreza: John E. Kennedy. Su legado en la industria ha dejado una huella imborrable y ha inspirado a generaciones enteras de profesionales del marketing. Hoy, te presentamos la Publicidad con Razones de John E. Kennedy. Interés: ¿Qué hace que John...

CHF 14.50

Low Voltage Wiring: Security/Fire Alarm Systems [With CDROM]

Kennedy, Terry / Traister, John E.
Low Voltage Wiring: Security/Fire Alarm Systems [With CDROM]
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Best-of-the-best guidelines for handling low voltage wiringThe A-Z reference on designing, installing, maintaining, and troubleshooting modern security and fire alarm systems is now fully up-to-date in a new edition. Prepared by Terry Kennedy and John E....

CHF 86.00

Reason Why Advertising - With Intensive Advertising

Kennedy, John E.
Reason Why Advertising - With Intensive Advertising
ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Op...

CHF 19.90