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There are many books that highlight the need and importance of mission toward unreached people. Unfortunately, few of them deal with the importance of understanding the real life of unreached people and how to analyze them. This book identifies conceptual issues for the development of receptor-oriented communication strategies among young, educated, urban Hui (YEU-Hui) Muslims in China's northwestern cities in order to achieve culturally relev...

There are many books that highlight the need and importance of mission toward unreached people. Unfortunately, few of them deal with the importance of understanding the real life of unreached people and how to analyze them. This book identifies conceptual issues for the development of receptor-oriented communication strategies among young, educated, urban Hui (YEU-Hui) Muslims in China's northwestern cities in order to achieve culturally relev...

This book was written to suggest an appropriate mission strategy by identifying key issues that impact urban ethnicities through an urban socioanthropological lens. This book is based on the author's sixteen years of living in China, where he conducted missionary work in urban areas. The book discusses the author's interactions with enclaves of ethnic minorities who had recently arrived in the city after migrating from rural areas. The minorit...

This book was written to suggest an appropriate mission strategy by identifying key issues that impact urban ethnicities through an urban socioanthropological lens. This book is based on the author's sixteen years of living in China, where he conducted missionary work in urban areas. The book discusses the author's interactions with enclaves of ethnic minorities who had recently arrived in the city after migrating from rural areas. The minorit...