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Organized around the management functions of planning, organizing, leading, and controlling, Applied Sport Management Skills, Fourth Edition, prepares students to become strong leaders and managers in the world of sport. Students learn management theory and how to apply and develop skills in sport contexts.

As business schools expand their entrepreneurship programs, it has become clear that the skills and mindset of an entrepreneur are highly valued. This new edition continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees.

As business schools expand their entrepreneurship programs, it has become clear that the skills and mindset of an entrepreneur are highly valued. This new edition continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees.