Petroturfing
Kinder, Jordan B.
How social media has become a critical tool for advancing the interests of the Canadian oil industry  Petroturfing presents an incisive look into how CanadaâEUR(TM)s pro-oil movement has leveraged social media to rebrand the extractive economy as a positive force. Adapting its title from the concept of astroturfing, which refers to the practice of disguising political and corporate media campaigns as grassroots movements, the book exposes th...