Praise for LATERAL MARKETING
"Philip Kotler, the 'éminence grise' of modern marketing, teams up with Fernando Trias de Bes for a new look at marketing innovation in these challenging times. Part marketing manual, part brainstorming guide, the book lays out the ingredients in a new recipe for marketing innovation."
-Tom Kelley, General Manager, IDEO, and author of The Art of Innovation
"Lateral Marketing may become the breakthrough marketing ...
CHF 55.90
