Al frente del cambio : la hoja de ruta del experto mundia...
Kotter, John P. / Murillo Fort, Isabel
After trying an endless array of quick fixes and other panaceas executives struggling to stay in business in a rapidly changing world are finding it necessary to consider more fundamental reasons for their lack of success. Kotter (The New Rules: A Force for Change Free Pr. 1995) now offers a practical approach to an organized means of leading not managing change. He presents an eight-stage process of change with highly useful examples that sho...