Online Marketing for Tour Operators and Travel Agents
Krumova, Milena
In this computer age a business has to opt for online marketing or offline marketing and in the most cases stick to a blend of the two. The Internet revolution has led to significant changes in the way travel agencies interact with customers. A better understanding of how customers interact with online services will help providers improve service quality to levels that satisfy or even delight customers, and thus create loyalty. Business Travel...