Handbook of Research on Promotional Strategies and Consum...
Kumar, Raj / Panwar, Upendra Singh / Ray, Nilanjan
Economic growth is directly impacted by a multitude of different industries, in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for inn...