Abandon the Ordinary
Lytle, Richard S
In Abandon the Ordinary, Dr. Richard S. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands that will stand apart from generic imitations.
The world needs great leaders. But how do you build a leadership brand that matters? Your ability to lead with power in a complex global society will largely depend on your ability to move awa...