The Influencer Effect: Insider Tips for Gearing Up Your O...
Malinchak, James / Morin, Armand / Olsher, Steve
In October of 2008, Oprah Winfrey shared Amazon's new Kindle eBook reader with her audience. "It's absolutely my new favorite thing in the world, " she said. Amazon's visits were up 6 percent, the day Oprah endorsed Kindle on her show, over the previous Friday. Amazon is a top-20 internet site, so a 6% bump can translate into hundreds of thousands of visitors. Being endorsed by Oprah is so powerful that it became known as the Oprah effect. The...