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Win Them Over

Mallach, Efrem G. / Chapple, Duncan
Win Them Over
WIN THEM OVER was the first guide to corporate programs for influencing consultants and analysts, in 1987. Now in its third edition, Dr Mallach's landmark book is a unique, step-by-step guide to what really works in building relationships with analysts, consultants and other influential advisors. This book is a practical guide that gives experienced relationship managers a solid methodology for optimizing effective communications. Win Them Ove...

CHF 38.50

Win Them Over

Mallach, Efrem G / Chapple, Duncan S
Win Them Over
Dr. Mallach's book was the first guide to corporate programs for influencing consultants and analysts, in 1987, and the twentieth-anniversay edition of this landmark book is a unique step-by-step guide to what really works in analyst relations.Reading this book is an excellent development opportunity for managers that have AR experience but who would benefit from developing a solid methodology for optimising the effectiveness of their analyst ...

CHF 65.00